Is your office client ready for a rebrand?

How to Help Office Clients Rebrand their Asset

With the shift in today’s population, Millennials are quickly becoming THE working generation, or the 30-somethings who tend to work full time, make significant purchases, and act as the driving force behind the national economy. One of the biggest misconceptions about Millennials is how “different” they are; and, while this is categorically untrue in some areas, in others, it may hold some weight.

Take, for instance, the way Millennials work. Millennials are pros at working smarter, not harder. They are demanding change in today’s office landscape, and CRE investors are smart to want to keep up. If your office clients haven’t committed to a rebrand lately, now may be the time.

Let’s take a closer look at how you can help office clients rebrand their asset…

  1. Target your audience

As Millennials tend to be more collaborative and work differently than generations past, they also prefer a different type of office space. You can help your clients rebrand their asset by reorganizing and repurposing their space and layout. Millennials are notoriously more socially conscious than their predecessors. They are also multicultural, single, and many do not yet have children (as much as 30% of Millennials are child-free). In addition, more than 25% work a non-traditional schedule – a marked characteristic of entrepreneurs. Keeping the target market in mind as you help your clients is the first step to a successful rebrand.

  1. Rebrand your clients’ image

One of the easiest ways to help your clients rebrand their asset is by rebranding their image. Whether it’s an outdated logo, or dated furniture or decor, updating and rebranding your clients’ assets can go a long way toward attracting new tenants. Again, think about who they’re trying to attract. Once your clients’ image has been brought up to date, consider marketing the update with visually appealing websites and tech-savvy web and social media campaigns – one of the most effective ways to reach younger generations of workers.

  1. Rebrand the services offered

One of the most common reasons CRE space needs to be updated or rebranded is because the building has simply outlived its use. If this is the case with your building, consider taking a look at the services that are currently being offered. Perhaps a new tenant or two that will appeal to Millennials could help revive your space. Try courting a hip new restaurant, a lowkey lounge, or even a nail salon or spa to increase your appeal to busy workers.

  1. Repurpose unused space

If one of your larger tenants has had to downsize, a great way to help them rebrand their asset is to consider repurposing unused or empty space. Rather than losing a tenant and the office space sitting vacant, you could consider repurposing the space to be shared office space. This takes some of the heat off of your tenant, you collect more/new tenants, AND bring in more rent each month, without the unused office space sitting vacant… a win-win for everyone. It will make your CRE all the more attractive — especially if you’re the only one in the area who offers shared space.

Office Space for the Next Generation

 As the employment force and office landscape evolve, your office asset must evolve with it. Get creative and think outside the box. What are Millennials looking for most in your area? How, where, and when do they prefer to work? Once you know the answers to these questions, you’ll be in a prime position as an expert  to help your clients rebrand their office asset to appeal to this generation’s workforce.

Professional Property Management?

Try Over 31 Football Fields Worth!!

Professional property management is significant in ensuring the longevity and vitality of a commercial real estate investment. So it is no wonder that NAI Koella | RM Moore provides extensive property management services.FootballField

Currently, we manage 1,791, 844 square feet of space, which is made up of 27 properties (including office, industrial, and retail space, AND a 236-unit multi-family property). 

Saving Grace…

For some in the commercial real estate industry, 2009 was a tumultuous year. Thankfully, our property management team was even more dedicated to maintaining property values and cash flow for our clients, keeping many businesses afloat. In turn, we learned not only the importance in offering but also, in being a respected provider of property management services.

Difference Makers?

  • Our in-house maintenance crew – Allow us to prioritize and dispatch jobs quickly and efficiently. With over 31 football fields’ worth of client assets to protect, every request can’t be a Hail Mary to an outside vendor. Van
  • Catchy vans – Our “tactfully” equipped techs have tools on board to address whatever the issue. Have you have seen us around lately?
  • Our people – With over 20 years in commercial property management, our legacy depends on our people and the services they provide.
  • Keeping up with industry standards – Our team members are involved in esteemed organizations and carry around an alphabet of industry memberships and designations … CAM, CRE, IREM, BOMA, CCIM, SIOR, ICSC, RPA, FRICS, just to name a few.
  • Our experience – Meeting property management requirements for office, retail, industrial and multi-family properties speaks louder than words.

Let us know if we can help maximize property value or increase cash flow for your real estate investment. The Property Management Services of NAI Koella | RM Moore include, but are not limited to:

NAI Koella | RM Moore… Commercial Real Estate Services, around the corner, around the world!



Need a Power Broker?

NAI Koella | RM Moore is pleased to announce that Matt B. Fentress, Roger M. Moore, James Roberson and Michelle Gibbs were all recognized as 2016 CoStar Power Brokers TM by CoStar Group, Inc.

The former NAI Knoxville received recognition as a 2016 Top Leasing Firm and a 2016 Top Sales Firm. The former Sperry Van Ness/R.M. Moore joined in receiving recognition as a 2016 Top Sales Firm. To be selected for these honors, both firms demonstrated among the highest closed transaction totals within the Knoxville market in 2016.

PowerBrokerImageRoger M. Moore & Matt B. Fentress – Top Sales Brokers

James Roberson – Top Industrial Leasing Broker

Michelle Gibbs & Matt Fentress – Top Office Leasing Brokers

“These awards are a testament to great clients and our many relationships in the Knoxville market. We are privileged to work with so many fantastic businesses who trust us with their commercial real estate needs. These awards merely show that we are getting the job done for our clients, and that’s what is most important,” Maribel Koella stated.

“With such an active year in commercial real estate, CoStar is proud to honor the firms and brokers who perform at the industry’s highest level,” said CoStar Group founder and CEO Andrew C. Florance. “These industry leaders deserve to be recognized for their hard work, expertise and superior deal-making abilities. We extend our congratulations to this year’s winners on their hard- earned achievement.”

The complete list of 2016 CoStar Power Broker Awards winners can be found at

Please join us in congratulating our 2016 Power Brokers and let us know if there is anything you wish for us to explore on our blog or in our weekly newsletters.

NAI Koella | RM Moore… around the corner… around the world.

NAI Knoxville’s Roberson wins Industrial Broker of the Year


For the second year in a row, NAI Knoxville’s James Roberson has been named Industrial Broker of the Year by CCIM.

With 18 deals totaling more than 600,000 square feet, the Greater Knoxville Business Journal reported that Roberson earned the honor at a time when the supply of industrial property is low and demand is high.


“It’s harder putting larger deals together with less supply of real estate and labor,” Roberson said. “You have to get creative.”

Roberson’s transactions in 2016 included representing the seller on a deal for the 225,000-square-foot FXI building, in Morristown; representing the seller on a 120,000-square-foot building in Athens, Tenn.; and representing the seller on a 57,000-square-foot building in Roane County. In addition, the industrial specialist also earned the prestigious Society of Industrial and Office Realtors designation last year.

NAI Knoxville represents seller in industrial deal


NAI Knoxville this month sold a 40,500-square-foot industrial facility in North Knoxville.

The property at 2567 Prime Way, which is visible from I-640, is 100% leased. NAI Knoxville’s Maribel Koella, CCIM, SIOR, CRE; Sam Tate, CCIM; and Josh Flory represented the seller, an investment group based in Knoxville.

“With a long track record of industrial deals, NAI was ideally positioned to find a buyer for this property,” said Koella.

For more information or a market report, call NAI Knoxville at 865.777.3030.

Dewhirst buys Free Service Tire building on Magnolia


David Dewhirst has purchased the former Free Service Tire building, on Magnolia Avenue.

According to county records, the developer paid $850,000 for the property, which is located at the corner of West Magnolia and Williams Street.

Dewhirst — who has redeveloped a number of buildings in downtown Knoxville — said Wednesday that his team is still working on ideas for the property, but he spoke positively about the building’s condition.

“We were very, very pleasantly surprised to find what we found in there below the surface (of the building), below the exterior visual surface,” he said.

The corridor between Gay Street and Central Street is undergoing a renaissance. A group that includes Dewhirst last year opened the Mill & Mine concert venue in a former industrial building on Depot Avenue, while the former Regas Restaurant building has been redeveloped as office and event space. In addition, a six-story, $36 million project that will include condos and restaurant space, developed by Conversion Properties, is planned on the same block.

Tennessee Valley Title to be honored


A mainstay of Knoxville’s commercial real estate industry will be the honoree next week at a fundraising event that supports the prevention of premature births.

For more than four decades, Tennessee Valley Title has provided title services throughout East Tennessee, an essential role that helps to ensure a vibrant dealmaking culture in the commercial real estate community.

Next Thursday, the company will be honored at the 11th Annual Commercial Real Estate Industry Awards Breakfast, which honors developers, contractors and others who have made a significant impact on the landscape of Knoxville and surrounding communities.

The event supports the March of Dimes, which is the leading non-profit organization supporting healthy outcomes for pregnancy and babies. Prematurity is the #1 killer of babies, and each week 240 babies are born prematurely in Tennessee.

The breakfast is sponsored by Southeast Bank. Hallerin Hilton Hill, of News Talk 98.7, will be the featured speaker. Josh Flory, of NAI Knoxville, will be the emcee.

Previous recipients of the award include Maribel Koella, Chuck Griffin, Doug Horne, Randy Massey and Joe Fielden. The breakfast will be held at Cherokee Country Club on Thursday, January 19, at 7:30 a.m. For more information, please call the March of Dimes at (865) 622-9121.

ULI Emerging Trends event next week

The Urban Land Institute Knoxville next week will host its annual real estate trends and forecasting event, in association with the East Tennessee chapters of CCIM, BOMA and IREM.

The event will include featured speaker Anita Kramer, of the ULI Center for Capital Markets and Real Estate, along with a local panel: Christi Branscom, of the City of Knoxville; Gary Human, of Tennessee ECD; and developer David Dewhirst.

The event will be held at 7:45 a.m. on January 12, at Cherokee Country Club. Registration is available at this link.